When it comes to direct mail, the price is the same if you send one piece to 5,000 different customers or if you send five pieces to just 1,000 targeted customers. At first glance it seems like you would end up with more sales if you reach more people, but in reality, if you are [...]
When it Comes to Direct Mail, Targeted is Better
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Filed under Business Leads, Direct Mail, Mailing Lists
Direct Mail Marketing Depends on Quality Leads
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Filed under Business Leads, Direct Mail, Direct Marketing, Mailing Lists
No matter how well designed your marketing campaign is, you will not get the response rates and conversions you want if you do not have a high quality targeted mailing list. If you are sending your marketing messages to people who are not interested in your products or services, you are wasting your time and [...]
What is the Real Value of Sales Leads?
Filed under Direct Mail
If you are a business professional who purchases sales leads as a method of generating new business, you are probably undervaluing your leads when considering profit and break even points.
If you make $1000 for every new sale generated by a sales lead, you could pay up to $250 per lead as long as your closing [...]
Increase Readership and Clickthrough
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Filed under Direct Mail
Direct mail is not junk mail, if you give your readers something of value. So many direct mail campaigns fail because they are to focused on selling and bore readers, causing them to delete, and stop opening, messages.
If your recipient knows your email is just trying to sell them something, they will delete it without [...]
Getting the Best Business Leads
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Filed under Direct Mail
Getting the best business leads means dealing with the best wholesale mailing list company, Intec Wholesale Mailing Lists. Buying anywhere else simply doesn’t make sense.
Intec Wholesale Mailing Lists give you the freshest leads possible. All information is gathered with the greatest integrity and we stand behind every list we sell.
Whether you need a wholesale mailing [...]
Your Source for Wholesale Mailing Lists
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Filed under Direct Mail
Finding the right source for a wholesale mailing list is an important decision. There are plenty of resellers out there that claim to have the “freshest lists” or a number of other terms meant to imply that they have the best direct mailing lists available, but much of the time these companies are simply reselling [...]
Targeted Mailing Lists Yeild Dramatic Results
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Filed under Direct Marketing, Mailing Lists
Who is your customer? Are they male or female? Young or old? Wealthy, middle class or poor? What else do they buy? If you don’t have the answer to these questions you have no business in direct marketing or any other kind of marketing for that matter. And if you don’t have a mailing list [...]
Do You Think Your Marketing Strategy beats McDonald’s?
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Filed under Direct Mail
There are thousands of companies, maybe even more, these days that are spending the majority of their advertising budget and sometimes ALL of their advertising budget on internet marketing. When deciding whether this is a good strategy or not you might want to ask yourself what the big corporations are doing. Would you be surprised [...]
Variety is the Spice of Success
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Filed under Direct Mail
Variety is the spice of success when it comes to your marketing plan. If you limit your advertising to just one medium your advertising becomes flat and lacks dimension.
Using a variety of marketing methods such as direct mail, internet marketing and radio ads gives more depth to your marketing campaign which helps customers see your [...]
One Man’s Trash is Another Man’s Treasure
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Filed under Direct Mail, Mailing Lists
No matter what any internet marketer might try to sell you, people still love getting mail. Of course most people hate getting junk mail, but that doesn’t mean they don’t want to receive your direct mail offer. You know what they say, “One man’s trash is another man’s treasure”. Your job as a direct marketing [...]
