Posted by admin on November 9, 2009 – 7:07 am
When it comes to direct mail, the price is the same if you send one piece to 5,000 different customers or if you send five pieces to just 1,000 targeted customers. At first glance it seems like you would end up with more sales if you reach more people, but in reality, if you are not reaching the type of customer who is the most likely to buy your product, sales will suffer.
Marketing to a small number of customers who are more likely to buy will net you more sales than marketing to a larger customer group that is not as interested in your product. You have to have the right information about your customers before you begin your marketing campaign.
Before developing any campaign, you should know when each customer on the mailing list last purchased a product from you or a competitor; how often that customer buys your product or similar offerings; and what amount she tends to spend for the product or services.
So make sure your sales leads are for targeted customers only, and include the information you need to make informed sales decisions.
Posted by admin on November 2, 2009 – 9:05 am
No matter how well designed your marketing campaign is, you will not get the response rates and conversions you want if you do not have a high quality targeted mailing list. If you are sending your marketing messages to people who are not interested in your products or services, you are wasting your time and money on the wrong leads.
You need leads that are pre-screened to determine if their interests, age, income, and other socioeconomic factors match that of your target market. Because your direct marketing will only be successful if you market to the right people, you need to know things like:
•Gender
•Age
•Date of Birth
•Income
•Net Worth
•Affluence
•Education Level
•Presence of Children
•Marital Status
•Ethnicity
•Homeowner status
•Buying Habits
•Special Interests/Hobbies
•Donors/Contributors
•Pet Owners
•Travelers
•Presence of Credit Cards
•Investors
•Health Info
•Magazine Subscriptions
It is essential to compile targeted leads for your marketing campaign. WholesaleMailingLists.net provides the finest consumer mailing lists and residential mailing lists. With regularly updated files, we guarantee to have the freshest, most accurate records found anywhere. Our expansive mailing list databases contain over 250 million consumers in over 150 million households. We can specifically model a custom mailing list for you.
Posted by admin on October 1, 2009 – 7:00 am
Who is your customer? Are they male or female? Young or old? Wealthy, middle class or poor? What else do they buy? If you don’t have the answer to these questions you have no business in direct marketing or any other kind of marketing for that matter. And if you don’t have a mailing list that targets the exact people that want to buy your product you are wasting a lot of time and money.
Knowing your demographic is a vital first step towards creating a direct marketing campaign. You need to know your customer inside and out and then make sure that every portion of your advertising campaign is aimed directly at them. Then you need to reach these customers, as many of them as possible. The more targeted your mailing list is, the higher your ROI, return on investment, PERIOD.
How do you get the most highly targeted mailing lists at wholesale prices? That’s as easy as visiting WholeSaleLists.net for a free mailing list quote. Let us show you where your customer lives so you can target and deliver your message straight into their laps.
Posted by admin on August 7, 2009 – 10:25 am
In order for your direct mail marketing campaign to be successful you have to send the right offer to right people and the right number of people. You need to start with a good mailing list, but equally, if not more importantly, you have to get people to open the mail so they can see what your offer is. There is an age old formula for direct marketing known as AIDA which is for Attention, Interest, Desire and Action. The first step is attention. If you don’t get their attention they won’t open your direct mailer and it won’t matter if you are offering them free gold, they won’t respond.
Getting attention may rely on use of color, graphics and an attention getting headline right on the outside of the mailer. Before the customer even opens your mailer they should be excited about what is inside. Remember not to overdo the hype because today’s customer is savvy and somewhat skeptical about “free” offers…they have been burned before.
One of the best ways to find out what will and won’t get a customer’s attention is to do some test marketing. Start with several ideas and send them to three areas with the same demographics. Assign each a particular code to use when they call to take advantage of the offer so you can track the response. Pick a winner and roll out your campaign on a grander scale and watch the money roll in.
Posted by admin on August 6, 2009 – 7:25 pm
Time? Money? Your pride? Every day that you aren’t sending out direct mail is another day that you are missing out on potential sales. The amount you are missing out on could be astronomical. Look, at Wholesalelists.net our name says it all. We sell wholesale lists. That means they are inexpensive because you are buying straight from the source and avoiding the middleman.
Does a direct mail campaign cost money? Of course it does, but it isn’t an expense, it is an investment which is very different. The truth of the matter is that it is costing you money NOT to do a direct mail campaign. Am I implying that simply by purchasing a wholesale mailing list and tossing some mailers out to random people that you are automatically guaranteed to make more money? No. Come on, now, you have to target the right demographic and create a piece of direct mail that is designed to sell. Do those two things and then I guarantee you will increase your business in direct proportion to the number of mailings you send out.
So what do you have to lose? Your business if you don’t do something about it!
Posted by admin on August 4, 2009 – 1:09 pm
Are you doing the same thing over and over again while hoping for a different result? I believe it was Einstein who said that is the definition of insanity. In any case, it isn’t very realistic is it?
If you are looking for a dramatic increase in your business you are going to have to do something dramatically different. If you aren’t using direct mail, maybe it’s about time you got started. If you are using direct mail, maybe it is time to amp up the volume and take it to a whole new level.
Whatever you do, don’t use the “poor economy” as an excuse to coast along. History has proven that in an economy like this you are either going to have to sink or swim, there is no treading water. During The Great Depression people either became incredibly rich or completely broke (does the name Rockefeller ring any bells?). Which path will you choose?
In any event, you have nothing to lose from filling out the free quote request on our website or giving us a call at 805-267-1525 to find out what we can do for you. Remember, these are wholesale mailing lists which means you get the best bang for your buck.
Posted by admin on July 31, 2009 – 7:47 pm
Whether you consider yourself in direct marketing or a complete novice, there are some common mistakes that are made when it comes to mailing lists. Keeping away from making these errors can save you time and money while increasing your profits. The top five mailing lists mistakes:
- Failing to purchase a list. A lot of direct marketers make the mistake of doing a bulk mailing to a particular zip code rather than buying a list. This is a mistake on so many levels. First of all, it is impersonal and secondly, the large majority of people who receive this type of mailing aren’t at all interested in your product.
- Not purchasing a targeted list. If you are selling sports cars you might think that sending your mailing to men over 18 would be a good idea, but you can get much more specific. You would probably do much better targeting men from 24 to 62 years old who make at least $40,000 a year, for instance.
- Inconsistency. Some direct marketers will do a one mailing and then sit around waiting for the phone to ring. It is a much better idea to use mailing lists on a consistent basis to keep a steady flow of calls coming in.
- Poor quality mailing. Your mailing has to grab the customer’s attention, present them with a good offer and then give them an easy way to follow up and make the purchase.
- Failing to test market. It is a good idea to send different mailings to the exact same demographic in similar areas to see which mailings yield a better response and continually test and refine to keep improving the results.
By simply avoiding these five errors when using mailing lists for your direct advertising campaign you will be able to significantly increase your sales and profits.
Posted by admin on July 29, 2009 – 8:43 pm
All too often people think of sales as trying to convince people to buy something they don’t need or want. That just isn’t what it is really supposed to be about, however. Successful marketing revolves around creating useful products that either satisfy a need or want for the customer and continually improving on products and ideas to make them even better.
If sales are down you might consider ways to amp up your marketing campaign. Perhaps you need to increase the number and frequency of your direct mailings? You might need to buy a more targeted mailing list or even a response list. Maybe you need to improve the quality of your mailings in either appearance or copy? Or maybe you need to consider what your customers want and make an improvement to either the product or the offer.
Taking the time to see things from your customers’ point of view will help you create better products as well as understanding how to market them more effectively.
